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iOS 18 has fulfilled my dream of destroying ads with a Thanos snap

Image: MacRumors (YouTube)

Not a day goes by without me getting frustrated at the state of the mobile web. I rarely use my iPhone to read news articles now because every time I do there’s a cookie prompt obstructing what I want to read, or so many ads on a page that I can’t even see the text anymore.

Apple is clearly just as frustrated as I am, so it’s added a Thanos snap animation to iOS 18 that wipes out annoying parts of websites.

The new “Distraction Control” feature showed up in Safari earlier this week in the fifth beta of iOS 18 and iPadOS18. It’s designed to let you temporarily remove annoying and distracting elements from a mobile website, including cookie prompts, ads, those infuriating autoplay videos that follow you around while you scroll a site, and…

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