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Apple adds nearly endless 20 percent fee for developers in latest EU update

An illustration of the Apple logo.
Illustration: The Verge

Apple is tweaking its App Store rules in the EU after regulators charged the company with breaking the Digital Markets Act (DMA) in June. At first glance, the updated rules appear to give developers more freedom when linking to outside purchases — but a restrictive new fee structure will force developers to pay Apple a commission for sales made across any platform, not just iOS, for as long as they include outside links.

Starting this fall, all developers in the EU will be able to include links that lead to purchases outside their apps. The updated rules will let developers tell their users about offers on the web, on another app store, or otherwise “at a destination of their choice.” It allows developers to include as many links as they…

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