Meta is shutting down all third-party face filters and AR effects on Facebook, Instagram, and Messenger, along with the tools used to create them, on January 14th, 2025. That includes any created by brands and other third parties, the company wrote in a blog post today. Meta’s own AR effects will continue to operate, however.
The Meta Spark platform is used to create face filters like those you’d see on Snapchat or TikTok that make you look old or reimagine you as a cartoon character, as well as AR games and ads. Any videos that have used Spark-based AR effects will stay up on Facebook, Instagram, and in messages sent over Messenger, the company says in its FAQ about the change.
Meta introduced its AR tools in 2017, giving it an answer…