Volvo’s head of sustainability on why the brand tweaked its ‘EV or bust’ strategy

Earlier this month, Volvo became the latest automaker to announce that it was delaying its plans to sell only electric vehicles. The decision was a reflection of the stark reality of the market: the demand was just not there.

“We reduced the ambitions we had set to go 100 percent electric by 2030,” Vanessa Butani, head of global sustainability at Volvo, said in an interview. “We’re pushing that back a bit, not committing fully to a year right now, because we see that even though we’re fully ready to do it, the market’s not really with us.”

Several years ago, automakers were tripping over themselves in a rush to declare their intentions to go all in on EVs. Volvo…

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